The Who What is a small, independent project. We keep this plain so you can actually read it. The short version: accounts are optional, we collect as little as possible, and we never sell anything about you.
We use Google Analytics to see how people move through the records in aggregate — which records get opened, where people lose interest — so we can make it better. This is anonymous and aggregate. We don't collect your name, and we don't track you across other websites.
If you choose to share your email, we add it to our early-access list (handled by MailerLite) so we can tell you when new records and features land. We use it for that and nothing else. We never sell or rent it. Every email we send has an unsubscribe link, and you can leave any time.
When you talk to a record, what you type is sent to our AI provider (Anthropic) to generate the reply, and album facts are pulled from open music databases. We don't attach your conversation to your identity. We keep anonymous, aggregate logs of which records connect to which — never anything that identifies you.
As you open records, your browser keeps a private list of them on your own device. The room uses that list to learn your taste and tailor what it says and which records it points you toward next. This memory lives only in your browser — it is never uploaded to us, never tied to your name, and never shared. You can wipe it any time with the "forget me" link inside the experience, or by clearing your browser's site data.
If you want your records to follow you to another device, you can create a free account with just your email — no password. We email you a one-time link; opening it on any device brings your records with you. To make this work we store your email and your record history on our server, tied to a private token. We use it only to sync your experience and to tell you when new records land. We never sell it. To delete your account and everything tied to it, email hello@thewhowhat.com.
Google Analytics sets cookies to count visits anonymously. That's the extent of it. You can block cookies in your browser and the site will still work.
Unsubscribe from any email to be removed from the list. To ask what we hold or to have it deleted, email hello@thewhowhat.com and we'll take care of it.
The Who What isn't directed at children under 13, and we don't knowingly collect information from them.
The Who What is offered as-is, during early access. Things may change, move, or occasionally break while we build. By using it, you're okay with that.
The conversations are for enjoyment and discovery — a way to wander through the music you love. The AI can be incomplete or mistaken, so don't treat what it says as fact-checked or as professional advice. If a detail matters to you, verify it.
Please don't abuse the service, try to break it, overload it, or use it to harm others. We may limit or end access that does.
The Who What name, design, and original writing belong to us. Album titles, credits, and factual details belong to the artists, labels, and the open databases they come from — we just help you explore them. Cover art is shown from open sources and remains the property of its owners.
The service is provided without warranties of any kind, and to the extent the law allows, we aren't liable for losses arising from using it. It's a place to enjoy records, not a system of record.
We may update this page as the project grows. The date at the top tells you when it last changed.
Questions about any of this? hello@thewhowhat.com