The Who What

Talk to your
records.

Pick any album — or whatever mood you're in, if you don't know what to spin. Ask who played on it, what happened in the room, why it sounds the way it does, or anything else you can think to ask.

See how it works
The Who What — vinyl bursting with light, glass shards, and lyric sheets
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The Premise

A record is a room. You walk in and ask anything.

01Name it.An album, an artist, or a mood.
→
02The sleeve opens.Credits, year, who played.
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03The room speaks.Sessions, fights, B-sides.
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04A door appears.The right next record.
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05It remembers.Learns your taste the more you visit.
— Step inside —

What record are you
sitting with right now?

Album and artist. Or a mood — the clerk will suggest. Or a question you've always had.

— The Store —Buy all your vinyl & gear here →
← Back to start
The Who What
← Open another
— The Conversation —

The What is listening.

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The Who What
Talk to your records